Media control specialist expands team with five new roles to support strong growth
Horsham (UK), 1st May 2025 – Hive, the multi-award-winning specialist in media control solutions, is expanding its team with five new roles as it continues to scale. Rory Jervis joins as Sales Director to drive commercial growth, while Nigel Sadler has been promoted to Chief Pollinator, a newly created role focused on strengthening partnerships and amplifying Hive’s vision.
Further reinforcing Hive’s expansion, Ciaran Abrams has been appointed as Lead Developer, Danielle Hastings joins as Customer Service Executive and Alex Couzins steps in as Marketing Specialist. These new additions bolster Hive’s commitment to delivering cutting-edge media control solutions with exceptional service.
Creating buzz: Nigel Sadler becomes Chief Pollinator
In his new role as Chief Pollinator, Nigel Sadler will lead Hive’s mission to democratise the media engine market, making complex video technology more accessible. With a passion for storytelling and deep industry expertise, Nigel will focus on forging strong partnerships and expanding Hive’s influence.
With over 40 years of experience in lighting, audio, video and stage management, Nigel has been instrumental in shaping client relationships and securing high-profile projects. His leadership continues to be a driving force behind Hive’s success.
Driving sales growth: Rory Jervis joins as Sales Director
As Sales Director, Rory Jervis will lead Hive’s commercial strategy, expanding distribution channels and strengthening client partnerships. With experience at a top global company in the commercial display market, he has a proven track record in B2B project sales and developing high-impact sales strategies.
At Hive, Rory will focus on streamlining the sales process, enhancing customer engagement and ensuring businesses can easily access and implement Hive’s cutting-edge media playback solutions.
Powering innovation in software development
Ciaran Abrams has joined Hive as Lead Developer, bringing a passion for software innovation and creating a frictionless, user-friendly experience. With a background in developing advanced software for ceremonies, spectaculars and tours, Ciaran is dedicated to expanding Hive’s user base across industries.
His mission is to ensure Hive’s platform is widely adopted, empowering creatives to maximise its potential – whether working on large-scale productions or smaller video projects.
Enhancing customer experience
Danielle (Danni) Hastings joins Hive as Customer Service Executive, bringing expertise in B2B and D2C customer support. With a strong background in face-to-face and remote service, she excels at building relationships and ensuring seamless customer interactions.
At Hive, Danni will serve as the key point of contact for customers, while also streamlining internal processes and collaborating across departments to maximise efficiency through new ways of working.
Elevating the Hive brand
With nearly two decades of marketing experience, Alex Couzins takes charge of Hive’s marketing strategy, brand awareness and ensuring a clear, compelling understanding of Hive’s offering. He will work closely with regional distribution partners to support demand generation in key markets.
Alex has held senior marketing roles at PSCo/Midwich, Absen and AVMI (now Kinly), with expertise spanning the AV and live events ecosystem, particularly in LED and video display technology.
Mark Calvert, co-founder of Hive:
“At Hive, we’re on a mission to revolutionise and demystify the media server industry, making powerful technology more accessible to everyone. To achieve that, we need the right people – and we couldn’t be more excited to welcome such exceptional talent to drive our next phase of growth. With expertise spanning sales, development, customer experience and marketing, this team will help us expand our reach, enhance our technology and empower more users than ever before.”